FBL : Our Billboards

COMMENTS ON THIS BILLBOARD

Jan 7, 2008

>> It's easy to highlight the life of someone famous or recite a historical event or fact that's fairly common knowledge. But it is the "every day people," like Mike Masiello, that surround us and are living "here and now" that are equally significant. They remind us that those traits we've learned to admire and that truly are important for the good of mankind are STILL alive and well. Ben G., Memphis, Tennessee USA

Nov 10, 2007

>> I agree - this billboard shows us that every day brings an opportunity to do the right thing. Bravo, Mike! Sarah R., New York, USA

Sep 9, 2007

>> Mike is truly an inspiration, thank you for calling attention to him, and I am sure there are many more Mikes in this world. I have been reading the billboards in order and Mike was the 23rd but the first one I had never heard of. Thanks Mike for making this world a better place. Bridget M., Massachusetts, USA

Jun 18, 2007

>> These are the people who inspire the most -- ordinary, fame-less men and women who do what's right because it's right and not because anybody is watching. A call to goodness from the common man is the most powerful of all. Brittany E,

May 2, 2007

>> I loved this billboard the first time I saw it! Bravo, Mike, for your honesty and bravery to do the right thing! You are a great role model for all of us in the service industry. Susan B., New Berlin, WI

ADD YOUR OWN COMMENT

As the idea of this billboard campaign was being created, we wanted to focus on those people that were making a difference in our communities. It just so happened that our Creative Director, Jay, took his car to have it repaired. Jay searched for an “honest” mechanic and Mike Masiello was highly recommended by the people that knew him well. After Mike spent nearly 3 hours trying to fix Jay’s car, he realized there was nothing he could do. The problem was unfixable. Jay suspected that news, and reluctantly asked how much the diagnosis was going to cost him. Mike simply said, “I couldn’t fix it. I won’t take your money.”

As Jay stood there, in a small shop on Long Island, he knew that people like Mike were exactly who we were looking for in this campaign. Everyday Heroes.

By his neighbors and peers, Mike is known as the “Mother Teresa” of the automotive world. He’s an honest guy, making an honest living, and never tires of helping those around him.